4Foot8 was once again entrusted with the creation of the launch movie to unveil Mosa Tiles’ latest collection, the “Classics Tide” series.

Mosa is the first ceramic tile company in the world to have gained Cradle to Cradle Certified® Gold certification for nearly its entire tile collection. From design to the production process, Mosa focuses intensively on sustainability in line with the Cradle to Cradle principle.

Our creative approach offers an intricate journey into crafting Mosa Classics Tide tiles, providing a glimpse into an abstract portrayal of the production process. The launch movie tracks the evolution of a single tile. The visual narrative unfolds as tiles transform into sand, symbolizing the seamless integration of Mosa tiles within circular frameworks. The subsequent glazing process unfolds, culminating in the reveal of the Classics Tide capsule series—an ensemble of ten soft, rich, coastal-inspired colours.

In our launch movie, we bring the essence of the compact series to life, highlighting its unique qualities reminiscent of artisanal tiles. The series boasts a versatile shape and meticulously engineered features. This distinctive attribute is vividly showcased as we animate various patterns, allowing viewers to witness the dynamic interplay of creating lively and striking surfaces.

Opting for full CG production granted us the creative freedom we needed.